Kuo: Apple’s more affordable Apple TV will arrive before the end of 2022

Kuo: Apple’s more affordable Apple TV will arrive before the end of 2022

What you need to know

Apple is reportedly set to announce a cheaper Apple TV this year.
Analyst Ming-Chi Kuo says a launch is expected in the second half of 2022.
Apple currently starts its Apple TV devices at $149.

Apple is finally thought to be ready to ship a cheaper Apple TV device.

Apple has long been rumored to be working on some sort of less costly Apple TV device and now analyst Ming-Chi Kuo has weighed in to say that such a thing could arrive by the end of this year.

Customers and analysts alike have long believed that Apple should offer an Apple TV device that is cheaper than the current $149 asking price for a 32GB Apple TV HD. The better option, the Apple TV 4K, starts at $179 for the same amount of storage with a 64GB option costing more still. There is undoubtedly a space for a cheaper option, even if it ditches the internal storage altogether and only streams content from streamers like Netflix and Apple TV+ and ditches Apple Arcade support.

Now, analyst Ming-Chi Kuo has shared his thoughts, saying that Apple will finally answer everyone’s prayers before the end of the year.

Apple will launch a new version of Apple TV that improves cost structure in 2H22. I think that Apple’s aggressive strategy of integrating hardware, content, and service amid the recession will help close the gap with its competitors.

Apple will launch a new version of Apple TV that improves cost structure in 2H22. I think that Apple’s aggressive strategy of integrating hardware, content, and service amid the recession will help close the gap with its competitors.

— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) May 13, 2022

This all makes so much sense it’s almost impossible to understand why we haven’t seen such a think launch to date. Streaming sticks from the likes of Amazon and Google already offer the Apple TV app and access to Apple TV+, but the experience is sub-par in many ways, especially compared to tvOS. If Apple could sell a stick that’s similarly priced, it would make a killing.

At a time when Apple focuses on services more than ever, making it easier for people to enjoy those services is a no-brainer. Especially without people needing hardware from competing companies to do it.

Leave a Reply

Your email address will not be published.